Mobi  Coercion Why We Listen to What They Say ↠ 336 pages Download

Douglas Rushkoff ë Coercion Why We Listen to What They Say Book

Mobi  Coercion Why We Listen to What They Say ↠ 336 pages Download ´ In 1994's Cyberia Life in the Trenches of Hyperspace Douglas Rushkoff extolled the democratic promise of the then emergent Internet but the once optimistic author has grown a bit disillusioned with what the Net and the rest of the Se only ten percent of their brains They say Prozac alleviates depression But who exactly are 'they' he asks and why do we listen to them Marketing continues to grow aggressive and Rushkoff tracks the increasingly coercive techniues it employs to ingrain its message in the minds of consumers as well as the results toddlers can recognize the golden arches of McDonald's young rebels get tattooed with the Nike swoosh and news stories are increasingly taken verbatim from company press releases Corporations and consumers are in a coerciv Though a little dated at this point Rushkoff does an excellent job of depicting how 90s contempo

Ebook ´ Coercion Why We Listen to What They Say ë Douglas Rushkoff

In 1994's Cyberia Life in the Trenches of Hyperspace Douglas Rushkoff extolled the democratic promise of the then emergent Internet but the once optimistic author has grown a bit disillusioned with what the Net and the rest of the world has become His exuberantly written disturbing Coercion may induce paranoia in readers as it illuminates the countless ways marketing has insinuated itself not just into every aspect of Western culture but into our individual lives Rushkoff opens with a series of pronouncements They say human beings u Written in a time before shopping malls were abandoned by consumers finding better deals and les

Reader Coercion Why We Listen to What They Say

Coercion Why We Listen to What They SayE arms race argues Rushkoff Every effort we make to regain authority over our actions is met by an even greater effort to usurp it As he surveys the visual aural and scented shopping environment and interviews salesmen public relations men telemarketers admen and consumers Rushkoff who admits to being one of them in his occasional capacity as paid corporate consultant concludes that they are just us and that the only way the process of coercion can be reversed is to refuse to comply Without us he assures they don't exist Kera Boloni I little bit dated now but a nice primer on thinking about the coercive tactics employed by mark