review Þ Design to Grow 106

David Butler ↠ 6 review

review Þ Design to Grow 106 Ü Expert advice from Coca Cola’s vice president of Innovation and Entrepreneurship Learn how Coca Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast changing market conditionsIn today’s world every company is at risk of having a “Kodak Moment”—watching its Ability to adapt uickly to new business realities Established companies are at risk but it’s no easier being an agile startup because most of those fail due to their inability to scale Tomorrow’s business winners regardless of size or industry will be the ones that know how to combine scale with agility In Design to Grow a Coca Cola senior executive shares both the successes and failures of one of the world’s largest companies. This book is big on sweeping generalities and light on substance Many issues or are alluded to but very little how to is actually given The best part of this book starts on page 201 and those are the recommended readings from other authors

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As it learns to use design to be both agile and big In this rare and unprecedented behind the scenes look David Butler and senior Fast Company editor Linda Tischler use plain language and easy to understand case studies to show how this works at Coca Cola and how other companies can use the same approach to grow their business This book is a must read for managers inside large corporations as well as entrepreneurs just getting starte. Excellent comparison of past present and future on Company DesignHolistic approach decoded on Scale and Agility

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Design to GrowExpert advice from Coca Cola’s vice president of Innovation and Entrepreneurship Learn how Coca Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast changing market conditionsIn today’s world every company is at risk of having a “Kodak Moment” watching its industry and the competitive advantages it has developed over years even decades vanish overnight The reason An in. Not a very well designed book Ramblings running all over the place lost and forgotten threads