FREE EBOOK Ä EPUB Let My People Go Surfing The Education of a Reluctant Businessman ã 9780143037835

Yvon Chouinard ë Let My People Go Surfing The Education of a Reluctant Businessman TEXT

FREE EBOOK Ä EPUB Let My People Go Surfing The Education of a Reluctant Businessman ã 9780143037835 Ð In his long awaited memoir Yvon Chouinard legendary climber businessman environmentalist and founder of Patagonia Inc shares the persistence and courage that have gone iIn his long awaited memoir Yvon Chouinard legendary climber businessman environmentalist and founder of Patagonia Inc shares the persistence and courage that have gone into being head of one of the most respected I don't know where to start with my reverence for Chouinard He's my anti business business hero a reluctant radical in corporate America The book opens I've been a businessman for almost fifty years It's as difficult for me to say those words as it is for someone to admit being an alcoholic or a lawyer I've never respected the profession It's business that has to take the majority of the blame for being the enemy of nature for destroying native cultures for taking from the poor and giving to the rich and for poisoning the earth with the effluent from its factories Yet business can produce food cure disease control population employ people and generally enrich our lives And it can do these good things and make a profit without losing its soul That's what this book is about When I think about Patagonia I think about a company that prioritizes its values over profits The brand image of the company is not simply a product of skilled marketing but an extension of the authenticity of its founder and the culture he established Chouinard never wanted to be a businessman he didn't really care that much about making money; he simply needed to make a little cash so he could go climbingand well why not make climbing gear to do it? As the company slowly took off Chouinard grappled with that success In a pivotal moment for the company a management guru asked Yvon If the main goal of the company is to fund environmental causes why not sell the company today for 100M and give it all rather than a steady drip of 10% of your profits? Chouinard struggled with that uestion until he figured out his answer years later I knew after thirty five years why I was in business True I wanted to give money to environmental causes But even I wanted to create in Patagonia a model other businesses could look to in their own searches for environmental stewardship and sustainability Today Patagonia's mission statement is Make the best product cause no unnecessary harm and use business to inspire and implement solutions to the environmental crisis This philosophy took decades to catch on but today it is common knowledge that mission driven businesses develop strong brands and loyal customers attract the best employees and often deliver above average returns to investors with lower risk When we think of contemporary innovative business leaders we often think of people who developed products that made the future come to life Yvon Chouinard did create a few new products but that is far from being the most significant part of his contribution to the advancement of management I would argue that the paradigm shift that is still under way that you can do well by doing good which owes so much to Patagonia's example and success will prove to be one of the most important business innovations of our age and a key component of what hopefully tips us into a cleaner economy

EBOOK ✓ Let My People Go Surfing The Education of a Reluctant Businessman ë Yvon Chouinard

And environmentally responsible companies on earth From his youth as the son of a French Canadian blacksmith to the thrilling ambitious climbing expeditions that inspired his innovative designs for the sport's eui I love origin stories and was drawn to this to read the story of how Chouinard lives a life of adventure while running a successful business The beginning was interesting I liked reading about his early years and how he started making climbing euipment basically on the beach and growing that into a business The reluctant part of the business story wears thin pretty uickly this guy obviously knows how to run a business and wants to run a business so the whole I'm really just an outdoor guy now running a whoopsie business does not ring true As the book goes on it reads like an extended version of a Patagonia catalog with Successories type side bars meant to inspireIf you are interested in thread count and sewing techniues of shell jackets this book is for you If not you might find yourself like I did paging through it like any other mail catalog while the tv is on and the dinner is warming up on the stove

DOC Let My People Go Surfing The Education of a Reluctant Businessman

Let My People Go Surfing The Education of a Reluctant BusinessmanPment Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life a book that will deeply affect entrepreneurs and outdoor enthusiasts alik I expected to dislike this book and dislike YC after reading it but I was wrong I was actually uite impressed with his vision and efforts and some of his business policies Most criticisms I hear about Patagonia are one of two things First that it’s too expensive This is discussed and makes sense to me He wanted to make the best uality possible that could last a long long time to reduce waste At the same time he’s not looking to be dry clean only but durable and usable I have had two expensive Patagonia coats One I wore until the zipper broke and I mailed it in and they replaced the zipper free of charge The other fell apart at the seams after a strange interaction with my dryer sheets we think and they replaced it with the newer year’s version which would have cost again free of charge and with no hassle These experiences match what he preaches in his book Yes I pay upfront but less in the long run if it truly lasts Also pro deals are to let those who truly are passionate about the sport afford the gear for much less He’s not trying to make the cheapest disposable product Walmart has that covered Second people love to say that Patagonia only supports environmental causes bc it’s advertising and will help them sell I liked how he described how each time they made a change to better the environment it actually saved them money If you find a way to support your cause and run a business that doesn’t seem worse to me than just running a business He acknowledges the pressmarketing they get but it doesn’t mean they don’t actually care I did feel it fell flat in some parts esp the parts about management Not his area of expertise I also felt annoyed that he seems to think that working in the outdoor industry is the only worthy and valuable career He makes fun of lawyers but I bet he’s needed them He seems oblivious at times to the fact that not everyone needs to live his way or share his priorities I think this is kind of common in that world Overall a good read and I learned a lot of interesting history of climbing and enjoyed his learnings on business from several angles